TAG Heuer are one of the few companies actually that do look forward I think, but even when they came up with a completely new design they branded it 'Carrera'... (annoying some people in the process too). I've been thinking this for some time, but I didn't want to post about it because I don't want to get deluged with the standard 'you just want every new watch to be about you and blah, blah, blah... But I've just read a piece in the new edition of QP magazine where the author pointed out that the trend of endlessly looking backwards is starting to get old now and when is the watch industry going to start looking forwards again? So it's not just me then... I'm not saying there should be no re-editions or watches that look 'classic', but it does seem that there is a disparity between constantly revisiting old models and a lack of genuinely new models. As the article states, modernity seems to have to mean skeletonised Richard Mille or Hublot pieces, surely there is room for a third way? As I said, TAG certainly can't be pilloried for this, since they are one of the few watch companies that do seem to have a forward looking eye (albeit with one eye focused on the lucrative re-issues market). But even then, when was the last time TAG launched a 'new' model? I'm guessing it was the Aquaracer, which was actually a rebranded 2000 series... I guess there was the Microtimer, which was a genuine stand alone, and the SLR too I guess. But those are quite a long time ago. Again returning to the piece, the author points out that some of the companies who are creating the most interesting watches these days are the ones who don't have a long history to endlessly recycle - Ressence, Nomos and Chopard. As he says 'I don't have a problem with the visuals, rather the complete lack of imagination'. I guess, the market will decide, but as there becomes more 'retro' watches flooding the second hand market I guess eventually the watch industry will have to find something new to 'sell' to keep the till ringing... Okay chaps, you can discuss that while I go and hide in the bunker.