What went wrong with the Targa Florio?

  1. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Nov 25, 2014

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    Reading through the comments on what we all want for 2015 from TAG Heuer, one message is clear...more re-edition please!

    But, let's not forget that the last time TAG Heuer went deep into the classics/ re-editions it didn't exactly have a great sales outcome. The Autavia didn't catch fire; The Monza and the Monaco were too close and then there was the Targa Florio.

    This is the first version launched in 2002/ 03 with the plexiglass
    3360.jpg

    and then TAG Heuer had another crack with a Fangio limited edition- this time with a sapphire crystal
    3359.jpg
    Fangio on the back...
    3358.jpg
    So we had a vintage styled Chronograph with an evocative motor racing name and blue-chip F1 connections...yet the watch never really made an impact and was discontinued....even worse, I don't really hear it being talked about much today.

    Why not? Is it because it wasn't a re-edition? Was it the looks? Too many re-editions? (at the time, the Monaco, Carrera, Monza and Autavia were also in the range). Why didn't the Targa Florio work?
     
  2. dsio

    dsio Ash @ ΩF Staff Member Nov 25, 2014

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    What was the original watch this LE was based on, it looks a lot more old school than most of the 60s Heuers almost a bit military pilot's watch like from the bezel and high visibility arabic indices.
     
  3. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Nov 25, 2014

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    It was based on this one (photo from Onthedash)...as you say, more Pilot watch than racer..
    [​IMG]
     
  4. Trev

    Trev The Architect Staff Member Nov 25, 2014

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    Is the triangular pointer part of the rotating bezel like those early Weems second setting aviators pieces?