Yea, I too have been hearing many say over the years that Omega is on a 'different level' than TAG Heuer and quite frankly, I think those who say it are the ones who have no idea what they are talking about! I took a look at the Omega Dark Side of something recently and....nice watch, nothing special (besides that co-axle movement I guess) but for the grand price of $14k (Canadian), no THANK YOU! Way over priced! To me, and this is my personal opinion, Omega is an overpriced Swatch. They can argue that their movements are in-house but you would you say the same thing if TAG uses a Zenith movement and saying it's their own? I think TAG has been unfairly bashed over the years for using third party movements while other brands who does the same are allowed to get away with it!
Another thing that drives me kind of nuts with people who bashes TAG is how they say that TAG makes quartz watches. Although I sort of agreed that quartz watches does kind of 'cheapens' the image I would also like to point out that other brands also make quartz watches or did make them at one time.
Ok, enough with my ranting (sorry OttoWilliam), and since this is a good post about thoughts, I'm going to go a bit off topic and put my thoughts down on where I think TAG as a company should go.
Separate the brand
1. Heuer - since their heritage reissues has been extremely popular, it would be nice if TAG could create a separate a line just labeled 'Heuer'. This could be their so-called 'luxury line' with nothing but in-house movements catered to their heritage line ie Monaco, Carrera, Monza, Autavia,Camero etc. I think this could bring back some fans of the previous years as well could potential attract those watch snobs who always wanted a TAG but hate the name 'TAG' or those that couldn't justified buying a non in-house watch.
Price range: $5k plus
2. TAG Heuer - all non in-house movement watches, so F1, Aquraracer etc. This should keep TAG's commitment of primary being an entry level luxury watch company which should keep attracting new consumers to the brand.
Price range: $1k - $5k
3. TAG Heuer Special Editions - Haute Horlogerie, Tourbillon and Special Editions - name says it all. Charge whatever you want but please stop making everything special editions ie. David Guetta, Nissan Nismo etc!
I think by doing something like this, TAG's image as a whole could be a bit more respected and taken more seriously in the watch world. This could make people see that yes, we have DJs as brand ambassadors and they wear funky colourful quartz TAG Heuers (I was shaking my head when TAG did this) but hey, we also kept to our roots that made us so check out our more serious line 'Heuer'.
That's it from me.
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