I did feel bad for Jim when I saw that price reduction. But not so bad that I didn't take advantage (sorry!). Just the luck of the draw really. Still can't quite believe it - either some poor judgement by someone deciding what to put in the sale or maybe they needed sales before the end of the year. For sure, there were only a couple available at this price. The majority of owners likely paid the RRP or close to it. Glad so many of us now own the watch of the year, though.