The "Coke" Tag Heuer 980.043 Non Clicking Bezel??

  1. TyJoSimo43

    TyJoSimo43 Oct 19, 2018

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    So its been a crazy 2 weeks with all my Tag projects, I've been shipping some of my mod projects (the GMT 1000) out the door and lining up work for a couple more pieces in my store that officially launched about a week ago (www.simonwatchcompany.com if you want to check it out). With shipping out a few pieces, it means I have to continue to source new inventory! One of my latest acquisitions is a beautiful 980.043, and I have some questions about it!

    When I first opened it out of its box, I noticed the crown was a screw down genuine Tag Heuer Crown I don't think that this is technically correct but honestly, I think it is an improvement meaning now I may actually trust this watch diving. The screw down looks great as well so overall I'm happy with that part and find it an improvement over the original.

    The overall condition of the watch is absolutely fantastic, it looks like it was almost never worn and the hands have no signs of being messed with or anything tragic like that. However, I noticed the bezel was a bit odd. It doesn't click and can be rotated in both directions. It also requires much more force than the traditional tag divers I'm used to working on. Is this normal? Were these friction set bezels? I know it was technically the budget model so it may be true, however if its not I want to make sure the watch is fully repaired before going for sale.

    Appreciate anyone taking the time to help! You guys are the best.
    - Tyler Simon
     
    IMG_1420.JPG
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  2. dtf

    dtf Oct 19, 2018

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    Can't comment on that one, but great to see your shop open, I'll be taking that mod package for sure :)
     
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  3. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Oct 19, 2018

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    Congrats Tyler. Love your work and you're always welcome to post about your projects here :thumbsup:
     
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  4. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Oct 19, 2018

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    Here is the catalogue image for that Coke 1000 (this is the Heuer version). I reckon that Crown might belong to a 2000 series?

    Maybe the bezel is missing the inner metal ring that "clicks"- might have to take the bezel off to know for sure.
    Heuer 1984 - 25.jpg
     
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  5. Hubert

    Hubert Oct 20, 2018

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    The use of the Coke colors really make a beautiful watch! :thumbsup:
     
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  6. TyJoSimo43

    TyJoSimo43 Oct 21, 2018

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    Thanks! If you are interested send me an email and we can work to figure out how to get it done!

    Also, I think I found out that the bezel is a friction set bezel, seems odd but apparently it was a "cheap" practice back then. Who knew?
     
  7. TyJoSimo43

    TyJoSimo43 Oct 21, 2018

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    I got two pretty cool ones coming up here, I will make sure to make a post for each of them!
     
  8. Jkbenn02

    Jkbenn02 Oct 23, 2018

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    Correct, there was no provision for a ratchet system on these bezels or on the case itself. We have installed ratcheting bezels on these watches though for customers in the past. The 980.043 were even further down the ladder on the economy models compared to its slightly more expensive black on black brother, the 980.033 which features a thicker case and a mineral crystal.

    Thanks,

    Justin
    Tag1000Diver.com
     
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  9. huberthangover

    huberthangover Jan 28, 2019

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    Hey Justin! So that means that the HEUER branded 980.043 already featured the L case without being branded like that, meaning they were the first to introduce the thinner case? -> I always thought that it was a replacement dial when I encountered a HEUER economic with an thin case.
     
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  10. Jkbenn02

    Jkbenn02 Jan 28, 2019

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    The 980.043 is a watch that shares little with the rest of the line and I wouldn’t call it an L case or “an L before it was called an L”.

    The case is much thinner, uses a different style caseback, etc. I would call the 980.003 a “Brass L before there was an L” but that’s the only one I would say that about.

    Honestly, unless you really just have the red and black bezel, I ALWAYS recommend buying the 980.013. It’s better in EVERY way from a quality and specification standpoint. You will almost certainly be disappointed with a 980.043 when it arrives in the mail. I’ve sold a handful of these and the new owners generally sell them within a few months of ownership.
     
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  11. huberthangover

    huberthangover Jan 28, 2019

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    Ah! Thank you. Learned something again. I just like the dial and the bezel. Maybe I will find those one day and hand it over to you to having it installed in a thick case. Already the Tag versions are too thin for my taste - I know I know, period correct and more fitting in terms of the whole Quartz idea, but for me 13mm is just perfect.
     
  12. Jkbenn02

    Jkbenn02 Jan 28, 2019

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    Yes, a case swap would be ideal if you were trying to preserve the original case or upgrade it. This wouldn't require any irreversible modifications so no worries if you decide to change back to stock.

    Thanks,

    Justin
    www.Tag1000Diver.com
     
  13. Gambba

    Gambba Jan 31, 2019

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    Always loved the Arabic Numeral dial on these and the bezel, but could never understand why they only did it in the economy model and with that plated case....a real shame from that perspective.
     
  14. Aquagraph

    Aquagraph Feb 1, 2019

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    That is a cool looking watch indeed! And very unusual, with those Arabic numbers...