TAG producing parts for other brands(?)

  1. Lugduno

    Lugduno Feb 1, 2018

    Posts
    475
    Likes
    367
    Today I had a nice chat with one of my favourite watch stores, which also sells TAG Heuer, among many other brands. The sales representative I talked with was very intrigued by my Autavia Heritage, since the store had not received any, and everything that they had ordered was apparently on the waitlist for clients.

    After some chatting about the Autavia he says that the reason to why TAG can be so affordable is the fact that they are producing parts for other brands, such as cases and dials (which apparently, according to my sales rep. TAG are extremely skilled at). I didn't know that this was the case, and it kind of seems "too good to be true" or something like that.

    So does anyone know anything more about this? What brands are TAG (supposedly) making parts for?
     
    Tallboy70 and Jim Dollares like this.
  2. abrod520

    abrod520 Feb 1, 2018

    Posts
    5,959
    Likes
    18,024
    Highly doubtful - TAG produces so many watches it's hard to believe they have capacity for such an endeavor.

    TAG is affordable because of that fact - they're highly automated and give much less attention to finishing etc than many of the higher-end marques, so between economies of scale and their target market they keep prices on the low end.
     
  3. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Feb 1, 2018

    Posts
    5,622
    Likes
    9,040
  4. Hubert

    Hubert Feb 1, 2018

    Posts
    6,836
    Likes
    5,357
  5. abrod520

    abrod520 Feb 2, 2018

    Posts
    5,959
    Likes
    18,024
    Very interesting, did not know that!

    With all of the restrictions on supply these days (a la ETA) I'd imagine LVMH brands are the main recipients