Tag Heuer represented well in "luxury brands" report

  1. calibre11user

    calibre11user Feb 2, 2016

    Posts
    278
    Likes
    129
    A company called NetBase performed sentiment analysis on 700 million social networking posts during 2014-2015 and produced a luxury brands passion report for 2016. You can view the report as a PDF file or as an in-browser presentation. Note that brand assessment via sentiment analysis of natural language is useful but in the end is just one of many data points.

    Apple and its new watch scored very well. In the "watch" category, they did better than Rolex, which ranked as only the 8th-best watch brand according to this company's metrics.

    Tag Heuer is well represented as the 26th-best luxury brand (page 25 of the PDF file). Among watches, they are the 2nd-best brand (p. 48). The report says the following about Tag Heuer (p. 61):

    Net Sentiment decreased slightly, but overall volume increased 152% (at a general brand level).
    Mentions increased particularly on Twitter (+187%) and Forums (+105%), as well as Facebook (+90%).
    A top negative attribute that surfaced in the second year was price (viewed as potentially too high for the brand for parts of its new range) which impacted Net Sentiment negatively.


    Finally, the report associates the attributes of "legendary", "perfect fit", "smartwatch", and "authentic" with Tag Heuer (p. 65).
     
    Calibre11 likes this.
  2. Hubert

    Hubert Feb 2, 2016

    Posts
    6,916
    Likes
    5,469
    Guess some of those comments could have spawned from reading impressions of this forum. He he.

    This graphic was very revealing, not only for TH, but also about the Apple Watch.
    upload_2016-2-2_19-58-11.png

    This one was a direct jab at the Connected watch price.
    upload_2016-2-2_20-0-3.png

    Finally, I found this pretty revealing as well:
    upload_2016-2-2_20-5-33.png
     
    Edited Feb 2, 2016
  3. Hubert

    Hubert Feb 18, 2016

    Posts
    6,916
    Likes
    5,469
    http://www.cnet.com/news/smartwatches-now-more-popular-than-swiss-watches-thanks-largely-to-apple/

     
  4. dtf

    dtf Feb 19, 2016

    Posts
    1,109
    Likes
    467
    #smartwatchcrisis
     
    Hubert likes this.
  5. dsio

    dsio Ash @ ΩF Staff Member Feb 19, 2016

    Posts
    18,591
    Likes
    14,973
    How is Movado rating that highly? They haven't made anything decent since parting company with Zenith :|
     
  6. panda

    panda Mar 12, 2016

    Posts
    14
    Likes
    0
    Surprises me that omega doesn't make the list, and movado is rated that highly. I had the unpleasant experience of owning numerous movados, and each and everyone disappointed.