I was dragged out Xmas shopping yesterday. Spending ghe whole day walking around shops is my idea of hell. To avoid incarceration, I took periodic ‘time out’ to pop into a ‘watch shops’. A mix of ‘Boutiques’, ADs and more generalist watch shops. One observation that struck me is that TH’s presentation in window displays is really confusing. The displays for most of the other ‘big names’ (rolex, omega, Breitling, Tudor, IWC, etc) were eye catching. A few select watches presented well and drew attention to particular models or groups of models (e.g speedmasters grouped together with the most expensive one spotlighted in the middle), It was quite sad to see that the TH Window display just had a huge number of watches displayed in a rather unimaginative and unthemed way. There was no highlighting of particular models or themes. I struggled to derive any ‘ message’ from the display. Special Monacos with shitty quartz rubber strap Aquaracers positioned right next. And the vast majority of the display was of the driss of the range. Very few examples of the ‘good stuff’. In short - there were way too many watches displayed in way that really did not provide any message what the brand was about. Couple of pictures of racing driver types. No clue who they were. Don’t follow F1. The window and display sections for TH had Very few people crowded around them. It was only a casual observation. But as i have daughters I was dragged around a few makeup stores. And the parallel between the displaying and presentation of the new ‘snazy’ store with great lighting, a DJ playing music and product demo vs the traditional presentation at ‘Boots’ was startling. Boots makeup section was practically empty. The better presented stores had a queue to get in!!!! It struck me that TH’s window and in store displays are similar. Boring and confusiong with not many people looking. Which is a real shame. Given his genius I’m surprised JCB missed this one tbh.