TAG Heuer Celebrates 55 Years of the Heuer Carrera

  1. Hubert

    Hubert Feb 5, 2018

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    TAG Heuer Celebrates 55 Years of the Heuer Carrera
    https://www.watchtime.com/advertisement/tag-heuer-celebrates-55-years-of-the-heuer-carrera/


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    The Mexican rally Carrera Panamericana inspired Jack Heuer to create the first motorsport chronograph: the Heuer Carrera.

    TAG_Heuer_Promotion_Jack_Heuer-396x600.jpg
    Jack Heuer in a photo from 1974

    TAG_Heuer_Promotion_Panamericana_2-600x337.jpg
    The finish line of the Carrera Panamericana: the legendary road race traversed more than 3,000 kilometers along the Mexican portion of the newly built Pan-American Highway. The short-lived race was established in 1950, but cancelled in 1954 because it was too dangerous. Jack Heuer recognized the phenomenal potential of the name “Carrera” and secured the rights on “Heuer Carrera” as a registered trademark – many years before a similar idea occurred to a German sportcar manufacturer.


    TAG_Heuer_Promotion_Panamericana_Poster-400x600.jpg
    Original poster for the Carrera Panamericana

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    The Rodriguez Brothers ranked among the most talented racecar drivers of the 1960s. Jack Heuer met these Mexican Ferrari pilots at the racetrack in Sebring, Florida. Their parents told him about the notorious Carrera Panamericana. Their sons had never participated in that perilous race.

    TAG_Heuer_Promotion_Carrera_1963-600x337.jpg
    Many people regard the first Heuer Carreras, which premiered between 1963 and 1965, as the most handsome chronographs ever built (here: the version from 1963 with two subdials). Jack Heuer had the seconds scale printed on the new tension ring, thus making the dial look less crowded than the faces of other chronographs. This gave an elegantly modern appearance to the Heuer Carrera and simultaneously enhanced its legibility. Jack Heuer’s preference for modern design is clearly evident in this watch’s styling.


    TAG_Heuer_Promotion_Carrera_1965-600x337.jpg
    Heuer Carrera with three subdials (1965)

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    A worldwide sensation ensued in 1969, when Jack Heuer and his partners unveiled the first automatic chronograph, the Calibre 11.
     
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  2. elbeik

    elbeik Feb 5, 2018

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    Special edition coming along?
     
  3. Hubert

    Hubert Feb 5, 2018

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    I wish! Haven't heard anything about it yet.
     
  4. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Feb 6, 2018

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    WernerBoeinck, Jtechico, Remo and 2 others like this.
  5. elbeik

    elbeik Feb 6, 2018

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    Calibre11 likes this.
  6. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Feb 6, 2018

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    :thumbsup:
     
  7. imagwai

    imagwai Feb 6, 2018

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    Was it really 5 years ago?!
     
  8. Hubert

    Hubert Mar 1, 2018

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    upload_2018-3-1_15-28-10.png
    To celebrate the 55th year anniversary, there will be a new Carrera book "Ahead of its Time". I called TAG Heuer in the US and they haven't received any information about these yet. They are supposed to get back to me when with some answers, which I will post here then.

    http://forums.watchuseek.com/f901/baselworld-2018-preview-tag-heuer-carrera-heuer-02-a-4645057.html
    To celebrate the anniversary of the Heuer Carrera, TAG Heuer has issued a special edition book called Ahead of its time. Recounting the highlights of this signature collection and the models that have sealed its legendary status, the book describes how the often-pioneering Heuer Carrera chronograph, which is now synonymous with the brand, became universally recognised as an icon. This 4500-piece edition is available in the brand's boutiques, and can be ordered from www.tagheuer.com in certain markets.
    https://www.forbes.com/sites/nancyo...uer-carrera-celebrates-55-years/#e1bc0e363041

    To further celebrate the anniversary of the Heuer Carrera, a special edition book, “Ahead of its Time” recounts the highlights of this collection and how it became one of the most-talked-about models from the brand. The book is available at TAG Heuer boutiques, or may be ordered from the company website.
     
  9. Mr_Orange

    Mr_Orange Aug 19, 2018

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    I just picked up my copy about half an hour ago from my local boutique so here are a couple of quick mobile phone snaps:

    DSC_1392.JPG

    DSC_1393.JPG
     
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  10. Hubert

    Hubert Aug 20, 2018

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    Congrats. Guess there is no mention of a 85th anniversary edition.
     
  11. Mr_Orange

    Mr_Orange Aug 20, 2018

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    Thank you. Not that I noticed in my brief flick through yesterday evening.

    I have a stack of watch-related reading now with this, Ryan Schmidt's book (birthday present from earlier in the year) and a loan of George Daniel's Watchmaking.
     
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  12. snk11388

    snk11388 Aug 23, 2018

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    This doesn't seem to be available in the US boutiques. From which boutique did you pick this up @Mr_Orange ?

    Cheers !
     
  13. Mr_Orange

    Mr_Orange Aug 23, 2018

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    Brisbane.
     
  14. Mr_Orange

    Mr_Orange Oct 3, 2018

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    A couple of snippets from tonight's reading session:

    @Calibre11 - David you might want to update your article on the Vanquish.

    This quote is discussing the 300SLR, which I thought had a production run of 5,000.
     
  15. Albert-AMG

    Albert-AMG Oct 3, 2018

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    I have just picked up the book from my TH shop in Barcelona... and it’s better than expected! It’s really nice, and nearly 300 pages! ::love::

    Thanks to Unión Suiza Barcelona and TAG Heuer for so beautiful present! :thumbsup:


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  16. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Oct 3, 2018

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    The Vanquish is a tough one. I agree that all published material says that they made 11...but the watches themselves say 12!

    [​IMG]

    The 300 SLR was meant to be an LE of 3000, but that was increased to 5000 after Baselworld.

    I suspect it both cases the author has relied on the original press releases, with the facts changing later.
     
  17. Mr_Orange

    Mr_Orange Oct 3, 2018

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    Fair enough. You would have thought the proof read/fact check would have caught these things.
     
  18. Jim Dollares

    Jim Dollares Oct 4, 2018

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    How dare you question the knowledge of our King, the man known as the greatest source for everything related to Tag Heuer :whipped:;)
     
  19. Lugduno

    Lugduno Oct 4, 2018

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    Have some food Jim, you're not you when you're hungry;)
     
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  20. Aquagraph

    Aquagraph Oct 4, 2018

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    So then, to those that have had a chance to look at the book properly, is it worth me getting it? Or to put it another way, is it actually the entire history of the Carrera or is 90% about the 60/70s (in which case it's not for me)?