TAG Heuer Celebrates 55 Years of the Heuer Carrera https://www.watchtime.com/advertisement/tag-heuer-celebrates-55-years-of-the-heuer-carrera/ The Mexican rally Carrera Panamericana inspired Jack Heuer to create the first motorsport chronograph: the Heuer Carrera. Jack Heuer in a photo from 1974 The finish line of the Carrera Panamericana: the legendary road race traversed more than 3,000 kilometers along the Mexican portion of the newly built Pan-American Highway. The short-lived race was established in 1950, but cancelled in 1954 because it was too dangerous. Jack Heuer recognized the phenomenal potential of the name “Carrera” and secured the rights on “Heuer Carrera” as a registered trademark – many years before a similar idea occurred to a German sportcar manufacturer. Original poster for the Carrera Panamericana The Rodriguez Brothers ranked among the most talented racecar drivers of the 1960s. Jack Heuer met these Mexican Ferrari pilots at the racetrack in Sebring, Florida. Their parents told him about the notorious Carrera Panamericana. Their sons had never participated in that perilous race. Many people regard the first Heuer Carreras, which premiered between 1963 and 1965, as the most handsome chronographs ever built (here: the version from 1963 with two subdials). Jack Heuer had the seconds scale printed on the new tension ring, thus making the dial look less crowded than the faces of other chronographs. This gave an elegantly modern appearance to the Heuer Carrera and simultaneously enhanced its legibility. Jack Heuer’s preference for modern design is clearly evident in this watch’s styling. Heuer Carrera with three subdials (1965) A worldwide sensation ensued in 1969, when Jack Heuer and his partners unveiled the first automatic chronograph, the Calibre 11.