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TAG Heuer Autavia Isographs Being Removed from the Market

  1. heuerholic

    heuerholic Sep 26, 2019

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    I may be in the minority but I wasn't a fan of the new Autavia isograph anyway.
    I tried it on when I was overseas and although there were some things to like, I couldn't get over two things which annoyed me.
    1) I am not a fan of a lot of Text on a watch face and I thought the face was very busy, and actually even busier on the Chronograph version.
    2) I thought they had the Minute hand all wrong and was not a good companion for the Hour hand, which I thought was well nice. The minute hand just didn't look like what you would traditionally see on a pilots watch and this annoyed me to the point that I would not buy it.
    So for me, I am not so unhappy and hope for some changes that might shake my interest back to life cause I love the idea of an Autavia pilot watch.
    Great idea but it seems the execution not so flash.
     
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  2. Jim Dollares

    Jim Dollares Sep 26, 2019

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    Maybe they come back but with an in-house three hander version of the 02 movement, that would be cool
     
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  3. Aquagraph

    Aquagraph Sep 26, 2019

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    I've asked the question and I am told that....

    We have limited the production of the timepieces featuring the new Isograph technology. This technology is a watchmaking first and its currently being tested and finalized at TAG Heuer, with an on-going improvement of the production and assembly processes. The Isograph technology works and the limited quantities we have produced have passed the COSC certification. The challenge for this breakthrough technology, already in high demand, is that for a larger production / higher volumes, the production and assembling processes have to be finetuned, in order to achieve the highest quality level we expect from all our timepieces. That’s the reason we/ TH are / is now proceeding to a period of extensive testing.

    I guess we have to wait for David's interview to get the full story.
     
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  4. Jim Dollares

    Jim Dollares Sep 26, 2019

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    Hmm ok so the watches that have hit the market have passed COSC but do not live up to the highest quality level Tag expects = there is something wrong with the ones already sold to end customers.

    Odd way of approaching things to first release it and then check the quality and go in to extensive testing after realizing that it is not a quality product...
     
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  5. jdcdpm52

    jdcdpm52 Sep 26, 2019

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    I guess I’m a Beta tester!!! First time for me to be one and check new technology! Lol! Quality of the build is excellent. The accuracy is wonky!
     
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  6. Jjspyder

    Jjspyder Sep 26, 2019

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    I agree. I thought it was a strange strategic business decision when they announced these. Usually, companies would put their best technology in their most premium product (Nanograph Tourbillon) and then let it trickle down through the product lines over time. I would have expected this Isograph technology to show up in a higher priced product like the Carrera 02 line before the Autavia line. Instead, they put it in one of their most affordable lines first. I guess they were looking to launch a new line with something very interesting.
     
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  7. Jjspyder

    Jjspyder Sep 26, 2019

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    I actually own two Isographs. Here is my experience so far.

    Blue Dial: I have had no issues and it has been keeping time +2 seconds per day consistently since I got. It winds nicely. The bracelet is comfortable and finished well. The dial is gorgeous. I am extremely pleased with it so far.

    Black Dial: I finally got around to wearing it yesterday for the first time after sitting in the box a few weeks. The hand winding mechanism is all jacked up. Lots of friction, rotor spins. I stopped trying to wind it almost immediately in fear I would do more damage. I was able to power it up using my watch winder without a problem. The movement actually seems to be keeping good time. I just need to get the hand winding issue sorted.

    I think the Isograph hairspring technology is solid. I think Tag might be having other quality control issues with the assembly and lubrication of the movement, among other issues. My AD also told me ALL blue dial watches with a leather strap shipped with a defective buckle. The buckle wasn't correct and pin on the buckle wasn't long enough to reach the buckle. ALL of these watches had to be recalled immediately. The black dial versions with a leather strap didn't have this issue.
     
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  8. Jim Dollares

    Jim Dollares Sep 26, 2019

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    Makes you wonder who produces those and who does the quality control
     
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  9. jdcdpm52

    jdcdpm52 Sep 26, 2019

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    I agree. I always have high hopes for the brand. I really dislike that there are those “experts” on the internet who bash the brand. I was hoping the watch would be a savior of sorts for the brand. Bark and Jack did the video suggesting this would be Tags “Black Bay” that similarly pulled Tudor out of the slump. But this one may give Tag a black eye...not in my personal opinion, but in the “experts” and their vlogs and you tube channels.
     
  10. Aquagraph

    Aquagraph Sep 26, 2019

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    Yes, no doubt youtube watch gurus who never otherwise even talk about TAG Heuer will be making videos about how TH goofed and had to recall watches.... :mad:
     
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  11. Remo

    Remo Sep 26, 2019

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    20190926_175353.jpg On the swiss TH Homepage you can find all models by using the search function. But on the dials the ISOGRAPH is gone, but it still says chronometer? This is confusing... ::confused2:::thumbsdown:
     
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  12. jdcdpm52

    jdcdpm52 Sep 26, 2019

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    Goes along supporting the post earlier stating they will bring them back with Standard Calibre 5 movement. That can be COSC certified as chronometer.
     
  13. Aquagraph

    Aquagraph Sep 26, 2019

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    So are they gonna bring the price down???????
     
  14. Jim Dollares

    Jim Dollares Sep 26, 2019

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    Hah good one
     
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  15. Aquagraph

    Aquagraph Sep 26, 2019

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    Yeah, leave the jokes to me Jimmy!;)
     
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  16. Yago

    Yago Sep 26, 2019

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    If they’re all fine and passed cosc then why was there a recall?
     
  17. Pitfitter446

    Pitfitter446 Sep 26, 2019

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    At least something is being done, how many car manufacturers have had life threatening faults possibly ready to happen and stuck their heads in the sand until it’s too late.
    Btw, the knockers will do it anyway, reason or not.
     
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  18. jdcdpm52

    jdcdpm52 Sep 26, 2019

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    possibly because of how variable the accuracy is especially with positioning as I described above. Or maybe more. Who knows what other issues people have had who don’t belong to forums
     
  19. Remo

    Remo Sep 26, 2019

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    Maybe it's rather a marketing issue than a technical problem... I did not understand why they used the term Nanograph and later Isograph for the same technology.
     
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  20. dtf

    dtf Sep 26, 2019

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    There have been a few cases on here where people have had that issue with regular calibre 5 movements.

    Personally I'm thinking JC Biver finally noticed this watch and went 'wtf is that'
     
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