I've asked the question and I am told that....
We have limited the production of the timepieces featuring the new Isograph technology. This technology is a watchmaking first and its currently being tested and finalized at TAG Heuer, with an on-going improvement of the production and assembly processes. The Isograph technology works and the limited quantities we have produced have passed the COSC certification. The challenge for this breakthrough technology, already in high demand, is that for a larger production / higher volumes, the production and assembling processes have to be finetuned, in order to achieve the highest quality level we expect from all our timepieces. That’s the reason we/ TH are / is now proceeding to a period of extensive testing.
I guess we have to wait for David's interview to get the full story.
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