1. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Jan 9, 2015

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    Coming up this weekend I'll post an overview of the TAG Heuer S/el series, which is one of the most important series TAG Heuer has released. On the positive side, it was a huge sales success and was at one point the brand's best selling watch.

    However, it's fair to say that the design hasn't aged that well- most people today are not a fan of either the soft, rounded case, the chunky bracelet or the bezel. The watch is undeniably a product of the '80s.

    How do you look back on the S/el? Will these ever come back into fashion?
    [​IMG]

    [​IMG]
     
    automobilia42 and Kuby like this.
  2. Kuby

    Kuby Jan 9, 2015

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    The S/el series has never worked for me and I cannot ever see the design returning to favour because the lugs are limited to the orginal bracelet.
     
    Edited Jan 9, 2015
  3. Hubert

    Hubert Jan 9, 2015

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    Who knows, the styling may come back at some point. Either way, I never liked it either, so it won't be for me.
     
  4. dsio

    dsio Ash @ ΩF Staff Member Jan 10, 2015

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    Does have a Miami Vice vibe about it but I loved that bracelet, never owned one but had some mates that did and loved the feel of it, there was a substantialness to it when a lot of 80s bracelet felt flimsy.
     
  5. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Jan 11, 2015

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  6. elbeik

    elbeik Jan 11, 2015

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    My main issue is with the bracelet.
    It would look more contemporary if a nato strap could be fitted.
     
  7. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Jan 11, 2015

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    By the way, thanks to Lloyd at tagexchange.co.uk, here is a S/el price list from 1998
    Scan0010.jpg
     
  8. jbhoo

    jbhoo Jan 11, 2015

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    Hi DC, I love the link and the SEL they started me on my obsession with Tag (I have 5 now). I have only purchased new but would love to add a SEL to my collection, I was wondering if you or any members could recommend any preowned dealers (uk) that would carry any sel's or give any tips to look out for when purchasing a second hand SEL.
    Cheers john
     
  9. ucsfgabe

    ucsfgabe Jan 12, 2015

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    Takes a lickin' but keeps on tickin'

    My first Tag Heuer...(now my wife's) :)

    [​IMG]
     
  10. AussieAlex

    AussieAlex Jan 12, 2015

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    I find it staggering that after 15-20 years, someone still has brand new S/ELs for sale (I hope you don't mind DC).
     
  11. automobilia42

    automobilia42 Jan 13, 2015

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    Great article about the S/EL Series, loved reading it!
     
  12. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Jan 13, 2015

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    Thanks. A few weeks back I contacted Eddy Schopfer, the designer of the original S/el, and excited that he sent me back a fax (!) last night...I'll update the story over the next couple of days