Recent December 2016 articles on TAG Heuer

  1. calibre11user

    calibre11user Dec 13, 2016

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    Two articles from Barron's, a well-regarded US financial markets magazine.

    TAGHeuer: More for Less
    http://www.barrons.com/articles/tagheuer-more-for-less-1481347665

    TAG Heuer would refocus on entry-level luxury, increasing its offerings in the $1,000 to $5,000 range, while reducing retail prices across its product line. In other words, Biver is returning TAG Heuer to its price-sensitive roots, while reviving the greatness of the historic Heuer brand and keeping its TAG avant-garde reputation alive.


    The TAG Heuer Connected Smartwatch Needs to Reboot
    http://blogs.barrons.com/penta/2016/12/10/the-tag-heuer-connected-smartwatch-needs-to-reboot/

    The look of the $1,500 TAG Heuer Connected watch is pretty cool, with a solid-feeling titanium case and a rugged rubber strap that have that masculine feel a TAG fan would love. The watch faces generated by the device’s software, which show up on its round display screen when you raise your wrist, are downright handsome.

    But things rapidly go downhill from there.
     
  2. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Dec 14, 2016

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    Thanks for the articles. I feel that the emphasis on "TAG Heuer returning to its roots" on pricing has been overplayed. We've seen some modest price reductions and the elimination of the $8-12k watches, which were always limited in number anyway (for example, the Monaco 24).

    The comment on the Connected screen is absolutely in line with what I wrote on the Calibre 11 review last year- I'm sure that the next version that we'll see in March will be a step forward.
     
  3. Hubert

    Hubert Dec 14, 2016

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    It's a shame that we lost the Monaco 24 line; I always liked those and having the El Primero movement.

    I am looking forward to GEN-2 of the Connected; especially hoping that it will have a better display.