Two articles from Barron's, a well-regarded US financial markets magazine. TAGHeuer: More for Less http://www.barrons.com/articles/tagheuer-more-for-less-1481347665 TAG Heuer would refocus on entry-level luxury, increasing its offerings in the $1,000 to $5,000 range, while reducing retail prices across its product line. In other words, Biver is returning TAG Heuer to its price-sensitive roots, while reviving the greatness of the historic Heuer brand and keeping its TAG avant-garde reputation alive. The TAG Heuer Connected Smartwatch Needs to Reboot http://blogs.barrons.com/penta/2016/12/10/the-tag-heuer-connected-smartwatch-needs-to-reboot/ The look of the $1,500 TAG Heuer Connected watch is pretty cool, with a solid-feeling titanium case and a rugged rubber strap that have that masculine feel a TAG fan would love. The watch faces generated by the device’s software, which show up on its round display screen when you raise your wrist, are downright handsome. But things rapidly go downhill from there.