1. elbeik

    elbeik Mar 24, 2015

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  2. Hubert

    Hubert Mar 24, 2015

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    IMO that pyramid position will remain about the same. The increased notoriety of entry-level models and the price adjustments we've seen in the last quarter, were necessary to increase consumer awareness and market share with young clientele. That appears to be the same strategy applied to the upcoming "connected watch", which seems will be positioned as pathway to the youth market. Prior to the introduction of the "smart-watch" concept by Google, Apple and others, many young people were completely uninterested in wearing watches. However, once you cement brand awareness and plant the seeds of loyalty, the push is to convert as many of they can to become "customers for life".