1. Aquagraph

    Aquagraph Apr 5, 2017

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    Just watched a video on Armin Strom's novelties for Baselworld, and one of their things is that their customers can personalise their watches - choose different coloured parts for the watch/movement. I wonder if TAG would ever do this kind of thing?



    'Configuration' starts at about 2:00
     
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  2. drunken monkey

    drunken monkey Apr 5, 2017

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    They did, sorta...
    For a while, the HH department took orders for their watches to customers spec.
    Basically, if they've got it, you can have it.
    Carbon case, rose gold bezel and lugs for a Mikograph?
    Sure, no problem.

    Except the price.
    I didn't ask beyond the general "what can be done?".

    I recall a couple customer runs of 50 were featured in some blogs.
     
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  3. Aquagraph

    Aquagraph Apr 5, 2017

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    Oh that's interesting, I didn't know that. I suppose it would have to be on a higher end watch. Not really feasible for a £1300 Formula One maybe... or maybe it is?
     
  4. Mr_Orange

    Mr_Orange Apr 5, 2017

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    The Connected Modular anyone.....
     
  5. Hubert

    Hubert Apr 5, 2017

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    I've been pondering the possibility of customization ever since the first CARRERA HEUER-01 was released in 2015.

    We currently have different models based on colors, materials, straps/bracelets, and dial designs.

    The obvious next step would be to allow customers to "special-order" their watch based on their "own design".
    OR
    Extend the "modular" concept to the CARRERA line, to have interchangeable components (add a snap-able bezel) on mechanical watches.
     
  6. elbeik

    elbeik Apr 6, 2017

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    The more volume you produce, the less customization you can offer.
     
  7. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Apr 10, 2017

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    Yes, I guess if you can choose the lugs for your Connected, then why not offer the same service for the modular Carrera? Makes good sense. As long as these were able to be securely fitted by a dealer rather than needing a specialist watchmaker.
     
  8. Hubert

    Hubert Apr 10, 2017

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    Yes, I think most people could live with dealer-installed. Although the mutual benefit would be in having the ability to do it yourself, as this would open up the "accessorize" concept that one would expect to result in increased sales and higher customer satisfaction.
     
  9. Hubert

    Hubert Apr 12, 2017

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    Here's Hublot's intro into quick release straps
    Screenshot_20170411-225951-01.jpeg
     
  10. dtf

    dtf Apr 12, 2017

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    It's a topic I've been wondering about, wether I can convince tag to sell me a bezel separately to a watch.
     
  11. drunken monkey

    drunken monkey Apr 12, 2017

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    I've never really looked too closely at the Hublot case; is it really as modular as it looks to be?
    Three part, Sandwich style case with screwed on bezel?
     
  12. OttoWilliam

    OttoWilliam Apr 12, 2017

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    How reliable is it ? Is it gonna be screw down again or just plug and play ?