Not sure what people are doing to get a poor battery life. I recharge every night as at 10pm I only have ~45% left and it won't go a full day. My watch Alison only charges to 96%. I am running the watch on an iPhone, so only get notifications and use the watch to tell the time. I have not touch wifi as it turns on as required when I am at home and have not noticed a massive drop in battery life. I have not setup NFC as it does not work on Apple and have the google assistance also off. I am worried about the 500 recharges, that sounds wrong as everyone will have to charge every day as you are very unlikely to get two days from a single charge. I also like that the watch looks like a watch and change the watchface daily or depending on what I am going. Heading O/S I will run a GMT face to keep track of the time at home. Overall very happy with the watch.