Mmm... isn't the point of a Reverso that you can turn the face around to protect it? How does that work when the back is essentially the same as the front? Oh well, at least this way you get to see the caseback I guess. Afraid I've just never been a fan of the Reverso shape. But I agree there are several JLC that I'd love to own in place of a Rolex. The Master Control Chronograph Calendar for example.