O/T: Swatch Group Reportedly Out Of Baselworld 2019

  1. Hubert

    Hubert Jul 30, 2018

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  2. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Jul 30, 2018

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    Yes, it's big news. Swatch Group is 18 brands and they take up a very significant amount of space at Baselworld. Without them, its LVMH, Rolex, Breitling and Patek as the main players (remembering that all Richemont brands plus Audemars Piguet and others are at SIHH only in Geneva in January).

    I believe that Rolex has a contract until 2020...but then again, we thought that Swatch Group had signed up to 2019. Here is an article from earlier this year:

    https://www.bloomberg.com/news/arti...ch-industry-s-biggest-trade-show-is-imploding

    On reflection, I think Baselworld has had its day. The split with SIHH makes covering both events as the Time+Tide team do tiring and expensive...and then brands like TAG Heuer typically bring a dozen new watches to Basel but will only officially show the press 4-5.

    The key to whether it continues will be the reaction from the buyers. Remember that fundamentally, these shows were historically for dealers to see all the new stock in one place and to place their orders. That is why Richemont squeezed in SIHH ahead of Baselworld, to try and take advantage of committing sales earlier.
     
  3. Mr_Orange

    Mr_Orange Jul 30, 2018

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    This has been covered by all the major blogs/watch news sites.

    If what has been reported is true, it does appear to be systematic of the Swiss' reluctance to change ;).
     
  4. Hubert

    Hubert Jul 30, 2018

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    I posted this during this year's Baselworld. So this is the perfect time to revisit it.
     
  5. Hubert

    Hubert Sep 27, 2018

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  6. Mr_Orange

    Mr_Orange Sep 27, 2018

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    Raymond Weil is also leaving Baselworld. Not as dramatic as the Swatch Group's departure but another departure, nevertheless.
     
  7. absolutemustard

    absolutemustard Sep 27, 2018

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    Companies are realizing the new world we live in. Talking watches to a show and not having them for sale for 6-8 months later doesnt work anymore.
     
    dtf likes this.
  8. Aquagraph

    Aquagraph Sep 27, 2018

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    True, but I'm betting it's more to do with the huge cost of exhibiting at these things.
     
  9. Lugduno

    Lugduno Sep 27, 2018

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    Likely a combintion of both. The times are changing and Baselworld would probably need to lower their prices or completely plan everything in a very different, and more modern approach. The current price tag combined with the rise of smaller edition and direct contact for the brands with its customers will probably scare away even more brands.
     
  10. Hubert

    Hubert Dec 19, 2018

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    https://www.hodinkee.com/articles/baselworld-and-sihh-to-sync-their-calendars
     
  11. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Dec 19, 2018

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    Good news! Although it does ask the longer term question of why you’d run two 3 day events in two cities instead of a single 5 day show that alternates between Basel and Geneva..but that sounds like a post-2025 issue.
     
  12. Hubert

    Hubert Dec 19, 2018

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    Yes; I agree. They probably want emphasize the distinction of the clientele by maintaining the geographical separation between the two expos.

    In any case, this is certainly good news! :)
     
  13. Mr_Orange

    Mr_Orange Dec 19, 2018

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    I was thinking the same thing when I read an article on this earlier today.
     
  14. THJunkie

    THJunkie Dec 19, 2018

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    Quite. 9 months later and many warws are still to make it to the shops. Omega for example have a 75th anniversary which they’re going to miss by nearly 3 months

    What a joke!
     
  15. Hubert

    Hubert Dec 23, 2018

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    Calibre11 likes this.
  16. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Dec 23, 2018

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    Not a bad idea...Basel is ~40mins away from Zurich and many stay in Zurich anyway.

    Still, it’s all a bit silly..if you’re going to be showing off all your brands at the same time as Baselworld, why not swallow your pride and show them...in Basel?
     
    Edited Dec 23, 2018
    Albert-AMG likes this.
  17. Hubert

    Hubert Dec 23, 2018

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    Exactly! They are a proud bunch!
     
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  18. Mr_Orange

    Mr_Orange Dec 23, 2018

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    Nicholas Hayek swallow his pride.... you must have been drinking when you wrote that last post ;).
     
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  19. Hubert

    Hubert Dec 23, 2018

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    Yeah! When hell freezes over.
    hellfreezesover_gettyimages-96340613_resized.jpg
     
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  20. Remo

    Remo Dec 23, 2018

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    So if they sync with the new Swatch event in Zurich too in about 2030, they can do a 10 days show in 3 swiss cities. Since this country is so small it will be no problem for the visitors to travel around a little. Maybe do a little break in Lucerne or Interlaken also to buy one or two watches and eat a nice cheese-Fondue on Mount Pilatus :thumbsup: