I didn't think the price was too bad. In USD, it's $2150, which is $550 more than the 43mm steel Quartz
The main thing you get for your $550 is a titanium case instead of steel- same movement, same rubber strap. I don't how how much a titanium case is "worth" in the market...but a few hundred sounds right. So if it is over-priced, it's only by a little.
On a side note, and at the risk of undermining my own argument, this is a lot of watch for $1,650
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