Looks like TAG Heuer will skip Geneva next year and instead show the first set of new releases in Dubai. No word on dates, but I would have thought that it would either be just before or just after SIHH in order to allow retailers to make a single trip. Press Release LVMH Watch Maisons – Bvlgari, TAG Heuer, Hublot and Zenith – announce the first LVMH Swiss Watch Manufactures Exhibition in Dubai in January 2020 June 14, 2019 Stéphane Bianchi, President of the LVMH Watch Division, and Jean-Christophe Babin, President of the Bvlgari Group, are announcing the first LVMH Swiss Watch Manufactures Exhibition. The event will take place in Dubai Bvlgari Hotel in January 2020 and will include Bvlgari, TAG Heuer, Hublot and Zenith. The four Watch Brands will introduce to the International Medias and Retail Partners their Watchmaking news 2020. “In between Geneva in January and Basel in March, we have had in the recent years two major product presentations in the first quarter. This early discovery of our strategies, news and novelties has allowed our media and retail partners to better plan the year ahead and as such we have decided on this set up for 2020 to balance the scheduling of the other events”, declared Jean-Christophe Babin. As previously announced, Bvlgari, TAG Heuer, Hublot and Zenith are also confirming in parallel their presence at Baselworld 2020, late April/early May. “We remain very supportive and loyal to Baselworld and the Swiss watchmaking industry. However, it was not possible for us to go 13 months without a global presentation of our products and brands. This additional event further confirms the LVMH commitment to the strategic and profitable watch category”, said Stéphane Bianchi.