1. OttoWilliam

    OttoWilliam Nov 10, 2020

    Posts
    2,311
    Likes
    1,827
    Hi Guys,

    I haven't seen the real article but is it true that LVMH bought Hodinkee ?

    Been seeing meme all over Instagram about it today.
     
  2. Yago

    Yago Nov 10, 2020

    Posts
    1,024
    Likes
    1,273
    Yes, follow the money
     
  3. Jim Dollares

    Jim Dollares Nov 10, 2020

    Posts
    2,455
    Likes
    2,140
    Can you give me a link please, preferrably with many pictures and short text so I dont have to do anything :rolleyes:
     
    heuerholic, Remo and Aquagraph like this.
  4. Mr_Orange

    Mr_Orange Nov 10, 2020

    Posts
    2,371
    Likes
    1,242
    So Hodinkee will become the LVMH Blog. Fascinating, I'm sure!
     
  5. Aquagraph

    Aquagraph Nov 10, 2020

    Posts
    7,303
    Likes
    7,743
    Well, it is the new way of the world. Get rid of all the print magazines and buy the online media. Forums will be the only place to voice negative opinions, but for how long!
     
    Jim Dollares likes this.
  6. Jim Dollares

    Jim Dollares Nov 10, 2020

    Posts
    2,455
    Likes
    2,140
    Im pretty sure Hubert is CEO of TAG Heuer America, hence why he discretely deletes posts that are too negative? :whistling:
     
    heuerholic, Albert-AMG and Hubert like this.
  7. Jim Dollares

    Jim Dollares Nov 10, 2020

    Posts
    2,455
    Likes
    2,140
    IF the rumour is true, I wonder how it will affect all the low number insanely expensive limited editions that Hodinkee is making with different brands.
     
  8. Aquagraph

    Aquagraph Nov 10, 2020

    Posts
    7,303
    Likes
    7,743
    775345949_DM_8620_ABD0D06411186E4B85E1358FDD2570C6.jpg
    Apparently Bella and Max borrowed Hubert's chopper to go to the Monaco grand prix. Just sayin...
     
  9. Yago

    Yago Nov 10, 2020

    Posts
    1,024
    Likes
    1,273
  10. Aquagraph

    Aquagraph Nov 10, 2020

    Posts
    7,303
    Likes
    7,743
    Hodinkee brings me out in hives, it's so..... just so.
     
    Mr_Orange likes this.
  11. Jim Dollares

    Jim Dollares Nov 10, 2020

    Posts
    2,455
    Likes
    2,140
  12. kappa_md

    kappa_md Nov 10, 2020

    Posts
    1,398
    Likes
    1,785
    Wow! I’ve been eyeing an Autavia Hodinkee Orange Boy for quite some time now.. :whistling::whistling:

    Is it like Richemont buying Watchfinder? ::confused2::
     
    OttoWilliam likes this.
  13. kappa_md

    kappa_md Nov 10, 2020

    Posts
    1,398
    Likes
    1,785
    I’m not totally surprised. LVMH needs to immerse itself more in the digital realm where Hodinkee has made a big leap back in 2008 as a start-up company. The only issue I see is that will credibility and impartiality be affected towards LVMH and non LVMH watch brands. If it’s cash inflow from LVMH to widen Hodinkee’s digital reach, then go ahead :thumbsup: But “influencing” is the name of the game when it comes to the fickle digital world :whistling:
     
  14. Aquagraph

    Aquagraph Nov 10, 2020

    Posts
    7,303
    Likes
    7,743
    Did you know it's actually a requirement of employment of Hodinkee that you have a well kept beard? Even the women must have nicely oiled beards. JCB would have got short thrift from Hodinkee with his freshly shorn chin!
     
    mfriend, heuerholic and Remo like this.
  15. Jim Dollares

    Jim Dollares Nov 10, 2020

    Posts
    2,455
    Likes
    2,140
    :D
     
  16. Pitfitter446

    Pitfitter446 Nov 10, 2020

    Posts
    1,215
    Likes
    855
    A bit like my local boozer then!
     
    mfriend and Jim Dollares like this.
  17. Aquagraph

    Aquagraph Nov 10, 2020

    Posts
    7,303
    Likes
    7,743
    Is that full of hipster twats too?
     
  18. Hubert

    Hubert Nov 10, 2020

    Posts
    7,782
    Likes
    6,745
    LOL, only posts that are duplicate, embargoed, or that violate the Forum rules.

    It would be good to be CEO, but I would settle for a frequent-buyer discount!
     
    dtf, PhillipDB, Anthony.R and 4 others like this.
  19. Jim Dollares

    Jim Dollares Nov 10, 2020

    Posts
    2,455
    Likes
    2,140
    If anyone deserves such discount it should be you :)
     
    Hubert likes this.
  20. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Nov 10, 2020

    Posts
    6,493
    Likes
    11,940
    Hold up- LVMH hasn't bought Hodinkee.

    They have a venture capital fund, LVMH Ventures, which has made an investment into Hodinkee. LVMH V take equity takes of between 5% and 25%- their model is to help grow a business and then sell it on. So based on what we read, we can assume that they have a minority stake. LVMH V's objective is to eventually sell the stake and realise a profit, it's not to move to full ownership (although nothing can be ruled out)

    While this may feel like it's splitting hairs, it's not the same thing as LVMH buying the business and running it.

    Either way, there would be a lot less speculation if Hodinkee had announced the investment rather than let people find out and join the dots. Frankly, they should be congratulated for creating something that LVMH wants to buy into- assuming of course, they manage the potential/ perceived/ real conflicts
     
    Edited Nov 10, 2020
    dtf, Jtechico, Mr_Orange and 6 others like this.