Interesting piece of information on TAG Heuer's social media:

 

Fingers crossed for 50% off an 02T

 

Yeah got an email from them.

 

US only I am guessing?

 

I'm in U.K.

 

So it may be exclusive merch rather than discounted watches then each month.

 

That is what it sounds like; we'll just need to wait till next month to see if there is a trend.

 

The sale is live!

THE BOOK AUTAVIA
Touchstone of TAG Heuer, Autavia captured the zeitgeist of the 1960s’ by materializing a spirit of competition thrilled by the desire to challenge boundaries from sportsmen, scientists, divers and most iconic ones – motor racing pilots.

227 pages.
Release Date: May 1st
SUMMARY: SAGA / INNOVATION / STORIES
Written by Nicholas Foulkes, Gisbert Brunner, Michel Jeannot
Signed by Jack Heuer, Autavia’s father; Jean-Claude Biver, TAG Heuer’s CEO and Patrick Dempsey, Autavia’s ambassador.

 

Hope you were able to grab one.

 

Just 50 copies available and looks like they sold out in minutes

 

Yes, only 50-signed copies. Hopefully this book will become widely available soon.

 

I have book #48 coming

 

Nice; glad you were able to get yours. If the website's "remaining quantity" is to be trusted, mine should be order #2.

 

My signed copy arrived today from Switzerland.

 

Mine arrived today

 

What is the book in the middle underneath?

 

A book published in 2009 to celebrate TAG Heuer's 150th anniversary.
There are a few copies on eBay at the moment

 

Thanks AussieAlex.