How Important are Online Communities to Fine Watchmaking Brands?

  1. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Jun 12, 2017

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  2. Hubert

    Hubert Jun 13, 2017

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    Congrats! :thumbsup:
     
    erich77 and WernerBoeinck like this.
  3. OttoWilliam

    OttoWilliam Jun 13, 2017

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    I enjoyed reading your answer :thumbsup:
     
  4. elbeik

    elbeik Jun 13, 2017

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    Enjoyed the read, albeit I think @Calibre11 is a notch above moderator status around here :)

    Tag Heuer should really be grateful to calibre11.com; with the rise of mutants, this community is striving to keep the passion flowing.
     
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  5. erich77

    erich77 Jun 13, 2017

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    greatly appreciate the site here - wealth of information - awesome reviews - great community
     
  6. akong71

    akong71 Jun 13, 2017

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    Great article. Congrats and yes, Calibre 11 IS the voice of TAG Heuer's online community in my mind...
     
  7. calibre11user

    calibre11user Jun 18, 2017

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    For what it's worth, below I've tallied the number of Facebook and Instagram members who follow a brand as of today 6/18/2017. In the under-$5K USD price range, TAG Heuer has more followers than Tissot, Tudor, or Oris. TAG Heuer seems to be taking social media very seriously.

    tag_heuer_facebook_2017_06_18.png


    Facebook followers:

    Rolex: 6,031,268
    Hublot: 3,475,790
    TAG Heuer: 2,959,437
    Oris: 2,140,135
    IWC: 1,705,347
    Tissot: 1,478,661
    Audemars Piguet: 1,354,627
    Omega: 1,326,707
    Piaget: 742,601
    Breitling: 611,485
    Zenith: 271,950
    Patek Philippe: does not have a FB account
    Tudor: does not have a FB account

    Instagram followers:

    Rolex: 4.6M
    Hublot: 2.1M
    Audemars Piguet: 1.3M
    TAG Heuer: 1.2M
    Omega: 1.2M
    IWC: 754K
    Tissot: 464K
    Breitling: 416K
    Zenith: 278K
    Tudor: 253K
    Oris: 153K
    Patek Philippe: does not have an Instagram account
     
    OttoWilliam and erich77 like this.
  8. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Jun 18, 2017

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    Great analysis. Surprised about a few of the brands that rate highly- Oris on FB are very strong.

    Rolex are a monster in this space, considering that (from what I can see) they spend far less effort pushing on social than other brands
     
  9. elbeik

    elbeik Jun 19, 2017

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    Rolex is Rolex; people come to it. Don't ask me why.
    I've seen many of my acquaintances running for it just because of the brand name.
    I still don't get the excitement over a simple Oyster perpetual or a Datejust.