Hiroshi strikes again! Formula 1 Heuer 02 Fragment Design by Fujiwara

  1. El Matarife

    El Matarife Jun 21, 2020

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    But what if Honda put an F1 engine in it and a red sapphire rear window?!
     
  2. kappa_md

    kappa_md Jun 21, 2020

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    BTW their Civic Type R is a true beast in the track :eek: (FWD cars)
     
  3. Pitfitter446

    Pitfitter446 Jun 21, 2020

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    Shame about the boy racer looks though.
     
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  4. kappa_md

    kappa_md Jun 21, 2020

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    Yup, boy racer look but needs uncle’s budget to buy one ::confused2::
     
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  5. Aquagraph

    Aquagraph Jun 21, 2020

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    If they had branded it an Autavia, wouldn't people have been calling them out because it's clearly an F1 case?
     
  6. Aquagraph

    Aquagraph Jun 21, 2020

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    It would be interesting to know how this collaboration works money wise..
     
  7. Remo

    Remo Jun 21, 2020

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    Indeed...
     
  8. Ara

    Ara Jun 21, 2020

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    It’s a buzz creation piece (design and price) and the best Formula 1 design to date IMO.

    Some thoughts re: “modern vintage” —

    We saw the 60s 2447 NT inspired fragment Carrera with the Heuer 02 movement in late 2018. This created some buzz regarding the vintage look and the Heuer 02’s fit into a 39mm case. Then came the full-on 1960s vintage inspired 160th Carrera announcement 1+ years later in Jan 2020. And there’s been speculation of 2 more on the way in the future.

    With the new Autavia’s transition to an “adventurer” line + this Viceroy inspired fragment “Formula 1” — perhaps we’ll see an even deeper vintage inspired design connection of the Formula 1 to its 70s brethren in 2021-22?

    Just a guess. But the fragment special editions may be TH’s current way of creating a forerunner design formula — if the example of the fragment / 160th Carrera timeline is to be used. They crowd source feedback by way of enthusiast comments/reactions — well in advance — to help create more accurate modern reinterpretations of the 60s-70s icons down the road.
     
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  9. Mspeedster

    Mspeedster Jun 21, 2020

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    But the Heuer 02 isn't quite the F1 engine of the line up, they'd need to put in the H02T (Tourbillon) for that. ;)
    Having said that, if they continue to release high-end expensive versions of the F1 in the future, it probably will start to change my perception of the F1 as an entry level watch.
    I like the Civic Type R and think it's a good analogy to this Fragment Formula 1. IMHO, if this watch had been priced at around $3500-$4000 USD, it would've been appropriately priced similar to the Civic Type R in its given segment. But to me, the Fragment's list price of $6150 is like asking for BMW M3 or Porsche Cayman money for the Civic Type R.
     
    Edited Jun 21, 2020
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  10. Mspeedster

    Mspeedster Jun 21, 2020

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    Perhaps some would, but to me a case doesn't define a watch. It's the sum of its parts. I think there's a greater case to be made that the watch should've been branded an Autavia, since it's clearly inspired by the Viceroy and the current F1 case pays homage to the 70s Autavia - which is probably why Fujiwara chose that case. IMHO, they would've been better off simply leaving it totally unbranded, rather than have the "Formula 1" branding on the caseback. If the watch had been a class of one, I might've been able to swallow the price.
     
  11. cwsbbb

    cwsbbb Jun 21, 2020

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    There is a spot in the lineup for flat out re editions of old watches (e.g. 160th) but to me this is a brilliant modern reimagining of a vintage watch, takes cues from the past but still a modern design, might even be better designed than the original IMHO. Dial is so clean. I am a huge fan.
     
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  12. Mr_Orange

    Mr_Orange Jun 21, 2020

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    Stop trying to pigeon-hole it and just accept it for what it is.
     
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  13. THJunkie

    THJunkie Jun 22, 2020

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    Fragments. Always hard to place ::bleh::

    looks like they certainly are trying to push the line upmarket though.
     
  14. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Jul 1, 2020

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    TAG Heuer Formula 1 x Fragment Design Heuer 02 by @xaviermarkl #tagheuer #fragmentdesign #calibre11

    87DECE22-DD49-414F-BFC3-12CAB5D19DEA.jpeg
     
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  15. Aquagraph

    Aquagraph Jul 1, 2020

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    I didn't notice the font on the tachymeter before... I don't care for it.
     
  16. abrod520

    abrod520 Jul 1, 2020

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    This looks like a Connected watchface rather than an actual watch.
     
  17. Aquagraph

    Aquagraph Jul 1, 2020

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    Ooooof!
     
  18. Albert-AMG

    Albert-AMG Jul 1, 2020

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    ;)

    0BE11840-3E12-4FA9-B73B-292327AEFBB7.jpeg
     
    Anthony.R likes this.
  19. Albert-AMG

    Albert-AMG Jul 1, 2020

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    It’s the same font as in the vintage Autavia

    0773A1D0-93CC-4A8F-B8A0-96CFAE252F63.jpeg
     
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  20. Mr_Orange

    Mr_Orange Jul 1, 2020

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    And this clearly shows how silly any non-Connected dial looks on the Connected.