Hiroshi strikes again! Formula 1 Heuer 02 Fragment Design by Fujiwara

  1. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Jun 18, 2020

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  2. Mr_Orange

    Mr_Orange Jun 18, 2020

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  3. Anthony.R

    Anthony.R Jun 18, 2020

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    I agree. It seems to have no Identity.
    Looks ok but I would prefer the Carrera 160th to be honest.
     
  4. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Jun 18, 2020

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    True...but it uses the Formula 1 reference codes (CAZ201A), so to me it's a Formula 1
     
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  5. SteveP

    SteveP Jun 18, 2020

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    OK, for the sake of finding it under a category on the website, it's a 'Formula 1'. I think it's great this has been left off the dial tbh, and let's face it, the point is moot as it'll be gone in a flash.........................have they all gone yet?
     
  6. Mr_Orange

    Mr_Orange Jun 18, 2020

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    This ^^
     
  7. Aquagraph

    Aquagraph Jun 18, 2020

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    It is definitely a Formula 1.
    Capture.JPG
     
  8. Mr_Orange

    Mr_Orange Jun 18, 2020

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    Sheesh, I just received the email from TAG Heuer with the link to purchase.... $8900 :(
     
  9. HeuerLondon88

    HeuerLondon88 Jun 18, 2020

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    Way overpriced
     
  10. SteveP

    SteveP Jun 18, 2020

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    • Switzerland: CHF6,000
    • Europe: €5,800
    • Great Britain: £5,050
    • North America: US$6,150
    • Japan: ¥660,000
    • Hong Kong: HKD 49,400
     
  11. kappa_md

    kappa_md Jun 18, 2020

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    It’s nice! :thumbsup: Probably geared for the young & hip market of TH Formula 1 but I don’t know why it is just limited to 500 pcs.. I like it TBH, but not more than the Carrera 160 ;)

    The pricetag might not be nice for the young guns out there :(
     
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  12. Philmo

    Philmo Jun 18, 2020

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    A classy refreshing design clearly demonstrating that less clutter brings understated elegance with a sporting/techno feel. Not so keen on the attempt to associate with beads-of-rice, spoiled by the introduction of the centre 3rd size of link. For me the 2003 Autavia has the best compromise of bracelet and clasp combination design and comfort. S/el and 6000 bracelets, although very comfortable, have irksome pressed steel clasps. Unfortunately it echoes an inexplicable trend in shrunken issue size and sky-rocketing price. It could sell many thousands at £2500
     
  13. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Jun 18, 2020

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    I wasn’t sure if the bracelet was meant to be a grains of rice design or a Jubilee...in the end I think it’s a jubilee, but like the watch itself, it’s a bit of a mash up
     
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  14. Yago

    Yago Jun 18, 2020

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    I usually try to forget the F1 is part of the Tag Heuer range. I know it's popular but I think it degrades the legacy of top end racing watches and the F1 link of the original Autavia. This is the nicest F1 since the mark 1 series though, no doubt about it.
    The cushion case and vintage Autavia design cues work well. Fujiwara has really upgraded this watch with some fine dial details and upgraded bezel design.
    The lesser finishing of the case, clunky bracelet, weird crown protectors and short pushers are a few quirky details buyers will have to live with I suppose.
    The message is probably that the F1 is and will remain a key category in the Tag Heuer line-up. Unfortunately this also means the racing days of the Autavia are definitely over.
    I do wonder why there's no name on the dial. Are they too shy to print F1 and charge Carrera money for it? F1 would have been better than the obvious Automatic and Heuer 02.
     
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  15. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Jun 18, 2020

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    Here’s my guess:
    - They couldn’t call it a F1, because those are (mainly) quartz watches priced in the high $1k-mid $3 range
    - They couldn’t call in Autavia, because from here on in, the Autavia is an Aviation watch using the first-gen vintage case
    - They couldn’t call it anything else, because We’d all just say, “well, it’s not a [insert name], it’s an Autavia/ F1”!
     
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  16. Yago

    Yago Jun 18, 2020

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    I suppose it just is what it is :)
     
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  17. Aquagraph

    Aquagraph Jun 18, 2020

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    Not only is the Formula 1 the most successful model range (although the Connected may have overtaken it now?), but it's also one of the longest standing. Only the Carrera has outlasted it, lets not forget the Monaco has not been in production for 50 years, or even 40 come to that.
    I love how people are confused by this watch, they like it but they are appalled that it's a Formula 1. :eek:
     
  18. Yago

    Yago Jun 18, 2020

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    Overall it's a nice looking watch but it's actually the F1 case details that make it so so :whistling:
    This dial and bezel on the original 2003 Autavia re-edition cushion case would have looked a whole lot better. That bracelet was also much nicer.
    But this is not an Autavia now is it.
     
  19. Aquagraph

    Aquagraph Jun 18, 2020

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    When I first heard about an F1 with a Heuer 02 in it, my initial reaction was - okay, but who's going to pay that kind of money for a steel pressed clasp and a F1 case? I mean, I bought a Calibre 16 F1 and I thought it was overpriced at £2500. I think giving it a bespoke bracelet was a good move, although I suspect it will turn up elsewhere in time. But yes, I agree... the case doesn't really do it any favours, I think it's hard to disassociate that case from 'entry level' in our minds...
     
  20. Aquagraph

    Aquagraph Jun 18, 2020

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    Is the watch aimed at TAG Heuer fans though? Or is it aimed at the designer's followers? For example, I would imagine a lot of the Alec Monopoly F1s were bought by fans of his art rather than TAG Heuer followers... and in that case, does the F1 case carry the same 'stigma' with those people?