Football: TAG Heuer signs with the Bundesliga

  1. TAG Heuer

    TAG Heuer Aug 5, 2015

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    At the occasion of the SuperCup 2015, TAG Heuer CEO Jean-Claude Biver, and Christian Seifert, CEO of the Bundesliga, have announced their partnership.

    The famous German national Championship - the L1 + L2 with a total of 36 magnificent teams - will now play their matches on TAG Heuer time as TAG Heuer is becoming the First historic Official Timekeeper and Official Watch of the Bundesliga.

    But that's not all!


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    Wolfsburg, Germany - Saturday 1st August 2015 – One of the world's most powerful football leagues was given an enormous boost by Germany's victory in the World Cup. Bundesliga matches are followed by a TV audience of hundreds of millions every week, not only in Germany but throughout 208 countries in the world

    Last saturday in Wolfsburg, and just before the famous SuperCup 2015 kicks-off between VfL Wolfsburg (Cup Winner) and FC Bayern Munich (Championship winner) ahead of a new season full of suspense, Jean-Claude Biver, CEO of TAG Heuer & President of the Watch Division - LVMH Group, and Christian Seifert, CEO of the Bundesliga (Deutsche Fussball Liga), are delighted to announce their partnership for three years, in a spirit of keen cooperation and brimming with new ideas.

    Jean-Claude Biver announced: "The Bundesliga is one of the most powerful and comprehensive platforms imaginable. It will allow us to pursue a different perspective in terms of our sponsorship, with huge new possibilities, particularly in the digital arena. We are preparing for the future."
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    “We are delighted to have found in TAG Heuer a partner whose commitment to quality and international outlook are a perfect firt with the Bundesliga. Especially since signage sponsoring offers such high visibility on a global scale. We are more than confident that both sides will benefit from this partnership over the coming years,” said Christian Seifert.

    This is a unique partnership which you could call a "futuristic sponsorship contract" in that it offers huge, new and innovative possibilities.
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    Beyond the stadium advertising boards and the traditional event communication methods, websites and social media… Together, TAG Heuer and the Bundesliga aim to create a new world in the sporting arena, a creative, cutting-edge partnership using brand new digital media.The brand motto, #DontCrackUnderPressure, will be incorporated at all levels, from the highest and most visible to the promotion of young talent and the upcoming generations. Let the games begin!
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