1. BobC44

    BobC44 Jul 30, 2018

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    The new range of Heuer 02 Autavias grows to 6 or 7 strong, more on the way no doubt. Each will have their fans and detractors , but each is still someone else's idea of an ideal modern Autavia.

    I wonder if TAG have thought of (maybe already discounted) introducing the ability to buy an online customisable Autavia. The case and movement are a given. However, the dial, bezel, sub-dial and hands could all be offered as a custom watch build.

    The ability to build a luxury item online against a custom menu choice isn't novel, it's been done with cars, shoes, clothes etc.

    Sure, there would be a premium to pay, but would there be enough interest to make it viable for TAG. Personally, I would love this approach to building my own heritage TAG, I could get the watch I wanted that way.

    Perhaps it would be seen as diminishing the brand, I don't know. Is there is merit in allowing the customer to choose the watch they want?
     
  2. ali23g

    ali23g Jul 30, 2018

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    Edited Jul 31, 2018
  3. Gambba

    Gambba Jul 30, 2018

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    Yep as @ali23g says Bamford already does this, and they are actually partnered with Tag Heuer to offer this service. So basically Tag already do what you’re suggesting :thumbsup:
     
    BobC44 likes this.
  4. BobC44

    BobC44 Jul 31, 2018

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    Shame about that bezel, no tachy.