A few weeks ago I ordered a spare strap from a TAG stockist in Northampton, it was a BT0714 which was a very reasonable £45. This fits a 20mm Formula One watch, glad I didn't buy from eBay where they started at about £85 and went up to nigh on £200. But I was surprised because the last strap I bought (for a 2000 series) was £140 from Goldsmiths. So they phoned me today to tell me it was in and I went to pick it up. They fitted the strap for me and we were discussing why I wanted it, basically I found the clasp/rubber strap that came on the watch really irritated my wrist so I was switching it for a buckle style strap, and I happened to mention that the clasp on the rubber strap on my 'Skeleton' watch was much better and very comfortable. The guy literally stopped fitting the strap and (almost) looked me up and down before saying 'You've got one of them...?'. Not 'Oh wow, that's a really nice watch', or even 'lucky you'... 'You've got a Carrera Heuer 01' he asked again... in a way that betrayed his utter disbelief. I mean to be fair I was wearing a work branded polo shirt, shorts and trainers, but still... a bit unprofessional I thought! I felt like adding 'I've also got a Kirium F1 and an Aquagraph, but every time I mention the Aquagraph they always say 'You mean an Aquaracer' and I have to explain what an Aquagraph is... Shouldn't these people be trained to understand that you can't tell who is a buyer just by looking at them these days? I'm not rich by any means, but I have no kids and no mortgage which means I can afford to buy a nice watch now and again. It annoys me because I would love to do a job where I was truly passionate about the product, I mean I'm sure I make more money doing what I do, but to be around all those watches all day would be great. Oh well, the strap is great, and no more irritation of the wrist. In general I've found the staff in Goldsmiths to be pretty poor, the other stockist in Northampton to have better customer interaction, but their stock is naff. They have a Monaco on sale for £4050 with a chip in the front and a Heuer 01 with a scratched back. Ernest Jones in Sheffield were great, and also Beaverbrooks in Manchester was great too. But Iconic watches in Blackburn was the best. Amazing service and friendly as you could hope for.