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Ayrton Senna to be recreated as a hologram to celebrate McLaren's partnership with TAG Heuer

  1. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member Apr 29, 2015

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    Swiss watch brand TAG Heuer is set to breathe new life into one of motorsport's most enduring legends next week, with the late Ayrton Senna to make an appearance in holographic form at a star-studded launch in downtown Barcelona.

    In a move sure to draw comparisons to the appearance of an eye-popping three-dimensional recreation of murdered rapper Tupac Shakur at US music festival Coachella in 2012, the hologram will recreate the Brazilian in classic racing attire, dressed in overalls and with his helmet held beneath his arm. Using a sample of pre-existing audio, Senna will address the audience.

    The event, to celebrate the 30th year of the Swiss brand's partnership with the McLaren Formula 1 team, will be held inside the Teatre Principal – the oldest playhouse in Barcelona – and will include appearances from double world champion and current team driver Fernando Alonso as well as Senna's niece, Bianca.

    Senna was a TAG Heuer ambassador between 1988 and 1993.

    Source: The Age/ SMH
     
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  2. Hubert

    Hubert May 4, 2015

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  3. dtf

    dtf May 5, 2015

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    This sounds like something off Red Dwarf. Bad taste marketing?
     
  4. Hubert

    Hubert May 5, 2015

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  5. Hubert

    Hubert May 5, 2015

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  6. Pell031

    Pell031 May 5, 2015

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    here's hoping for lots of cars and minimal use of creepy holograms
     
  7. Hubert

    Hubert May 7, 2015

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  8. Hubert

    Hubert May 7, 2015

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    Albert-AMG likes this.
  9. Hubert

    Hubert May 7, 2015

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  10. Hubert

    Hubert May 7, 2015

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  11. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member May 7, 2015

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  12. Hubert

    Hubert May 8, 2015

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    Welcome. Besides the Link style now labeled as "Carrera"?
     
  13. Calibre11

    Calibre11 Editor of Calibre11.com Staff Member May 8, 2015

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    I thought it was a Link..it's not.

    It's a Grand Carrera with a Link bracelet
     
  14. Hubert

    Hubert May 8, 2015

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    Yeah; not a fan of these Senna editions. However, I am looking forward to the McLaren F1 that has the NATO strap! :D
     
  15. Hubert

    Hubert May 8, 2015

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