Brand ambassador have noting to do with watch making, only in attempting to sell watches (pedantic tonight), employ enough "stars" and one/some might work, decent advertising in the usual media would have more effect surely than shotgunning billboards till we all see someone we like, by which point I've been to the jewellers window and picked from the display, after all if brand ambassadors work why don't they use drunks to sell alcohol?
Sorry, shitty day at work.
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