1. laurent

    laurent Sep 26, 2017

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    Each time they see/hear “don’t crack under pressure” in every instagram or other ad... How much longer before I crack and sell all my TAGs
     
  2. imagwai

    imagwai Sep 26, 2017

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    That strapline is a little bit forced and irrelevant in some of the ads.
     
  3. elbeik

    elbeik Sep 26, 2017

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    From a marketing / communication standpoint, I believe they made a good job in owning it as a signature line.
    Maybe it is missing the relevancy in some visuals or ambassadors - but that's because there are way too many.

    The issue is with consistency, not the line itself.
     
  4. OttoWilliam

    OttoWilliam Sep 26, 2017

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    Almost every tagline are cheesy.

    "First watch to the moon" and "elegance is an attitude" serve me no better.

    I do like moser tagline "very rare". But intrigue how long they can keep that tagline since they are pushing hard to sell (in my personal opinion) as well.
     
  5. WernerBoeinck

    WernerBoeinck Sep 26, 2017

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    Those who have cracked under pressure (burn out etc.) will have their own point of view.
     
  6. Mr_Orange

    Mr_Orange Sep 26, 2017

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    Meh! I take little notice of any advertising. Just let it wash over you and enjoy your watches.
     
  7. dtf

    dtf Sep 26, 2017

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    It mildy amuses me that many of the activities shown in the adverts are likely to cause serious damage to a TAG.
     
  8. calibre11user

    calibre11user Sep 26, 2017

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    When advertising works, it works very well. It reminds us that we never really own expensive watches; rather we merely look after it for the next generation.
     
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  9. MRC

    MRC Sep 26, 2017

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    And if you have no offspring? I worry I'm looking after them for a sharp-eyed house clearance operator.
     
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  10. OttoWilliam

    OttoWilliam Sep 26, 2017

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    If you follow shameonwrist on Instagram like me, then you will know that advertising campaign have lots of funny memes too.
    If you really really like the PP advertising campaign, please dont open shameonwrist. It just killed it for me.
    From,
    Me-who-used-to-think-that-tagline-is-super-cool
     
  11. calibre11user

    calibre11user Sep 26, 2017

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    I can't believe I've spent so much time reading about watches that I understood every single joke on that page.
     
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  12. OttoWilliam

    OttoWilliam Sep 26, 2017

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    Yeah, its a WIS joke. Congrats you're a WIS.
     
  13. erich77

    erich77 Sep 26, 2017

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    no problems here

    keep smiling
     
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  14. Aquagraph

    Aquagraph Sep 27, 2017

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    Patek's advertising is far more vomit inducing than TAGs...
     
  15. elbeik

    elbeik Sep 27, 2017

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    The best advertising medium, is, well, YOU guys.

    You could also be a brand's worst nightmare if you wish to.
     
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  16. erich77

    erich77 Sep 27, 2017

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    true!
     
  17. Pitfitter446

    Pitfitter446 Sep 27, 2017

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    I'm almost tempted to get on instagram to see this page, but then, maybe not.
     
  18. dtf

    dtf Sep 27, 2017

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    I disagree, collectors make a tiny proportion of TAGs market.
     
  19. Hubert

    Hubert Sep 27, 2017

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    I think @elbeik's point was more about 'enthusiasts' rather than collectors. :)
     
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  20. dtf

    dtf Sep 27, 2017

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    Good point, I definitely don't have enough watches to be a collector :)
     
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