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A collection of interviews with Jean Claude Biver

  1. calibre11user

    calibre11user Sep 23, 2018

    This list is a collection of my favorite interviews with JC Biver and other videos about TAG Heuer in the Biver era.

    July 16, 2014. Outstanding Hodinkee interview with JC Biver prior to him becoming TAG Heuer CEO. Deep discussion on watchmaking and Patek Philippe.

    April 28, 2015. ABlogToWatch previews new TAG Heuer releases at Baselworld 2015. JC Biver had taken over as TAG Heuer CEO in December 2014, and the watches coming out at Baselworld 2015 were the first under his leadership. That year was incredible, as TAG Heuer got into the smartwatch game and introduced the Heuer 01 chronograph. In the video below, you can tell the excitement in Ariel Adams' voice at 2:47 when he gets to the Heuer 01.

    December 20, 2015. Audio-only interview with JC Biver discussing a variety of topics, including both smartwatches and luxury watch e-commerce. At 24:35 he talks about Ferrari, the brand he most admires, and how that brand maintains prestige; this business insight helped him when he was with Hublot.

    April 5, 2016. Interview with JC Biver. Really great insight into his thinking.

    April 11, 2016. JC Biver describes the concept of the all-black watch. He had introduced the all-black watch at Hublot in 2006. From 2:30 onwards in the video, he discusses how the all-black watch came to be. I really recommend watching it.

    March 14, 2016. Long, extensive interview with David touching on all things TAG Heuer, including its history and all its current product lines. The discussion at 7:50 really crystallized my thoughts on in-house movements.

    July 6, 2016. Interview with Wei Koh from Revolution Watch. A lot of the discussion was on the Heuer 02 T Tourbillon.

    September 11, 2016. This is one of my favorite videos. It was taken at the 2016 Heuer Collectors' Summit where the 2017 Autavia was previewed. JC Biver's discusses how today's TAG Heuer strategy always looks to the future to younger customers while protecting history and the vintage market by not doing re-editions. If you are disappointed by how TAG Heuer watches are too Hublot-like, then you need to watch this video to understand TAG Heuer's direction under JC Biver.

    October 21, 2017. Really long interview with ABlogToWatch in Switzerland right before the Zenith Defy Lab was announced.

    March 23, 2018. Hodinkee interview with JC Biver at Baselworld 2018. Great discussion on smartwatches as a Swiss luxury item vs. electronic consumer goods.

    March 24, 2018. Interview with JC Biver at Baselworld 2018. He talks about his health and the state of the Swiss watch industry. From 3:45 to 5:40, he discuss the secret sauce to selling watches.
    Edited Sep 26, 2018
  2. Calibre11

    Calibre11 Editor of Staff Member Sep 25, 2018

    I'm speaking with JC next week as a look back over his time at TAG Heuer...stay tuned!
    Ara, Remo, Hubert and 2 others like this.
  3. Jim Dollares

    Jim Dollares Sep 25, 2018

    Sounds awesome! :thumbsup:
  4. THJunkie

    THJunkie Sep 25, 2018

    Looking forward to seeing that posted.
  5. Hubert

    Hubert Sep 25, 2018

    What an exclusive!