When I was in Switzerland last week I saw a book called (I think) 50 Years of the Carrera, it had a red cover... was this ever published? I can't find a thing about it, not even a photo of the cover...

I'm pretty sure I didn't imagine it, although I was perhaps slightly dehydrated!

 

Also, does it count as 50 years if there were ten years when it wasn't being made? (1986-1996)

 

It may be called 'Ahead of It's Time' but I still can't find any pics of the front to be sure...

 

You are closer Go it than you might expect. Please have a look to the forums „TAGHeuer celebrates 55 years of Carrera“! You will find it there.

 

I don't think it is... the one I saw had a red cover. I'm sure it was 50 years not 55 years as well, why didn't I take a photo?

 

For 55 Years, see this: https://forums.calibre11.com/thread...years-of-the-heuer-carrera.70709/#post-907844

Could it have been this book published in 2009 to celebrate TAG Heuer's 150th anniversary?
https://forums.calibre11.com/thread...very-month-on-tagheuer-com.57003/#post-720571
ISBN-13: 978-2759404124
ISBN-10: 9782759404124

 

Yes, @Mr_Orange posted a picture of his on the Carrera 55 thread ^ that I referenced above.

 

For those in the US looking to get one (Ahead of its Time - 55 Years of Carrera), I was informed that it will be available in the TAG Heuer Boutique in New York, in October.

 

Hi Hubert, no it was definitely Carrera specific... I guess it must have been the 55th one, I just really thought the cover was red. Maybe I imagined it... I only got a quick look through it while I was waiting to go into the Museum.

 

This? it's a magazine.

 

No it was definitely a hardback book and I've got that.... nice try though.