That's not good!
New post over at Hodinkee about Guy Bove and the new Autavia.
Good read. I am encouraged about their inclination to explore a bit, but also by their desire to better understand their customers (recent surveys).
Here's the companion piece: https://www.ablogtowatch.com/tag-heuer-autavia-isograph-watch-2/
It is a nice looking watch, and a great addition to the range. Personally though don’t see anything particularly ‘special’ about it that makes me want to rush out any by one. Great to see completely new lines being added to the range though.
For a couple of days there were some images of the isograph chrono posted on chrono24. Anyone else see them?
Many of us saw them during Baselworld, but because they are embargoed, we cannot post them.
Yeah I saw some that didn't look great during baselworld. These images looked a little better
Here's a shot of the box, courtesy of the Las Vegas Boutique.
It's going to be interesting to see this in the metal, it looks like a travesty in the pictures but maybe works better in real life.
I kinda like this whole new range of Autavia...
I can't wait to see in store myself. They probably will inform me once it's available.
I would like to conduct a little survey...not all of us are fans of these Autavia.
But let's say pick one among these five ? Which one will you choose ? (You can pick more than one)
I personally will choose the (in particular order)
1. Second from the left
2. Second from the right
3. First on the left
I keep having very mixed reactions to the new Autavia. Sometimes, I like the look of them and other times I think they look all 'Mickey Mouse'. Right now, I'm feeling the latter so would not pick any of them!
I would go for the blue one but I do love all of them!
I like the bronze green but I would need to be in the mood for it, Also I’m not sure I’ll like the bronze turning green overtime. My pick would therefore be the left one. Although I like my Siffert far more and would probably choose an IWC pilot watch instead. I totally understand TH’s strategy but this range is not for me. Time will tell if these watches will be successful but I don’t believe watch guys and girls will be frontrunners.
Last note: I don’t believe this design will age well
Right now I'm fairly firmly in the micky mouse camp, but will reserve judgement until I hold one.
Far left and far right look like the dial has been through the wash too many times. Bronze seems like a bad copy of the black bay bronze, so guess that leaves the blue?
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