I can't say I disagree completely. There are too many Omega LEs for sure, and many of them don't appeal to me. But at least there is something in the range that appeals and will fit me! I wouldn't use the term douche bags. I think you can perhaps divide them loosely into 3 camps: 1) those who like me can appreciate Heuers and Tag Heuers alongside other brands; 2) those who have no interest in Tags because they see them as inferior somehow; 3) those who don't like Tag because they don't like the marketing strategy (sometimes 2 and 3 are combined).